Working through the Design Process
From initial brief to producing the final design solution, I believe in following the Design Process to achieve the best results possible.
This has served me well in many projects.
Below are examples of projects where using the Design Process was invaluable.
Odyssey brand creation & folder design
The brief outlined a need for a range of Collection Books to be produced to hold samples of the latest ranges of blinds.
The brand name of Odyssey was decided on by project stakeholders.
Looking at the latest trends in textiles I was tasked with creating:
~ Brand/logo concepts
~ At least three concepts of folder ranges
Please feel free to browse the gallery of the project below…
Baxters Range of Summer Relishes
The design brief called for a design solution for a range of Summer Relishes. Packaging (both container and SRPs) were to be considered alongside label design for each SKU.
Working through the design process I completed brainstorming, research on competitors and what was already in existence. I also created hand-drawn sketches of packaging solutions. These initial concepts were presented to my Marketing team who gave me their thoughts on possible developments.
These concepts were then developed into real illustrations using a mixture of packaging such as Illustrator, InDesign and Photoshop.
Food photography, branding, marketing copy and the legal food spec there all considered until the final design solution was approved.
After the project a meeting was held to gage what went well in the process and what could have been improved.
Please feel free to browse the gallery of the project below…
