What are the Digital Marketing Trends for 2025?
1. Social media trends
Social media users are dedicated, spending an average of 2 hours 19 minutes per day across 6.8 different platforms. This equates to 14% of their waking lives according to Datareportal.
That’s an audience that deserves the attention of any marketer. And it gives brands the opportunity to connect with customers from every demographic at scale.
2. AI and digital marketing trends
Artificial intelligence (AI) is now an integral part of marketing, whether you’re using a lot of tools or not. The technology is built into many systems that marketers use, such as social media, customer relationship platforms (CRMs), and search engines.
Research from Marketing Week found that 54% of marketers use AI in their current role. This is significantly up from a year ago, when just over a third (37%) had used the technology.
3. Digital marketing skills and job trends
The skills marketers need are always evolving to keep up with internal and external environments.
It will come as no surprise that cultivating AI skills is top of the list for 2025. But it’s not just about using every new AI tool or platform, it’s more about focusing on the ones that matter to your role and can help drive business success.
4. Search marketing trends
Search marketing has seen dramatic changes in the last few years, and 2025 is going to be no different.
As the way people search for information online changes, Gartner predicts that by 2026 traditional search traffic will drop by 25%. That’s going to have a huge impact on businesses that rely on using SEO to rank content in search engines.
5. Content marketing trends
As marketers, we know that content is a crucial part of our activities. Content helps us to communicate to our target audience, it helps us tell a story that attracts and influences, and it can turn a prospect into a loyal customer.
It’s easy to churn out content, but harder to create great content that resonates with an audience. Also, with so many channels out there, it’s about using the right content at the right time to the right people.
